We help brands scale profitable commerce
Modern commerce spans search, social, and marketplaces. We help you see how every ad dollar and SKU performs across the channels that matter, and improve it.
Making omnichannel profitability something you can measure and act on
Ad platforms increasingly rely on automated black-box formats like Performance Max and Advantage+, while inventory and margins live in separate store and warehouse systems. We built the operating system we wished existed: one place to connect ad performance with catalog reality and decide what to do next.
Every commerce team should be able to see which campaigns and SKUs generate real net profit. We make that visible, show you where budget is leaking, and tell you what to fix first.
What we care about
A few things that shape how we build and how we treat the teams who use us.
Stay ahead of the curve
Performance Max, Advantage+, Amazon Ads and ChatGPT Ads change constantly. We keep up with the APIs so you don't have to.
Show our work
We tell you where every ROAS, margin, and stock-cover number comes from. No black-box scores without evidence.
Build what's useful
Every workflow starts with a real problem a performance marketer or merchandiser brought us.
Use our own data
We use Ecom360 on live commerce accounts, and let measured outcomes settle arguments.
How Ecom360 works
Four steps from raw channel data to margin-aware execution.
Connect your channels & catalog
Link Google Ads, Merchant Center, Meta, TikTok, Microsoft and Amazon via scoped OAuth 2.0, and Shopify with an Admin API token
Normalize spend, margin & stock cover
Unify campaign metrics with SKU inventory levels and days-of-cover in a single tenant-isolated workspace
Reconcile multi-touch attribution
Compare First-Click, Last-Click, Linear, Time-Decay, and Position-Based models alongside GA4 and Search Console
Review and apply
Review prioritized bid, budget, negative-keyword, and stock recommendations, apply the ones you approve, and see what each platform accepted
Operated by Semicolon Digital Ltd
We're built by Semicolon Digital, a UK-registered digital commerce and engineering group working in performance media, data analytics, and automation. It means we've got the practitioner depth to build what actually works.
Talk to our leadership teamWant to see how your accounts stack up?
We'll show you exactly how your campaigns and catalog perform across the major ad platforms, and what's worth fixing first.